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Such as Christmas or Black Friday. But seasonal marketing goes beyond that and studies individualized possibilities. The main thing in this case is to study the demand for products and relate data. If your business has significant demand in April, you need to find out why it happens: is it a sustained pattern, what is the percentage increase in demand, and then apply strategies to respond to it. The phenomenon of seasonality If you are a business that has just landed in the sector, you are surely going to face certain challenges when trying to study your seasonality phenomenon. This happens because you are building an audience and evaluating their behavior. But it does not mean at all that you cannot apply seasonal marketing. In your case, you can work on the general dates until you find the data you need to develop marketing practices that favor your business.

In short, what seasonal marketing seeks is to carry out annual planning to maximize periods of high demand and respond to low seasons, guaranteeing that the business maintains its activity without registering phone number list losses. Importance ofseasonal marketing These types of strategies allow, mainly, to anticipate seasonality to take concrete actions. Not only for promotion, but also for investment, loyalty, replacement and everything that involves being prepared. In addition, it is important also due to other reasons: It allows you to adjust your inventory according to the new market demands. You update the features or functions of your featured products or services. You develop new limited edition options to meet seasonal marketing.

You improve the volume of sales and conversions. You stand out in your favor and you are one step ahead of your competition. You carry out more robust strategies with competitive intelligence. Advantages of seasonal marketing for your business christmas marketing As you have already seen, this type of strategy has many benefits and positive points for all types of businesses, since it presents an opportunity to consider the peculiarities of the time.